We Looped that Loop!
August 3rd, 2026
For months, we planned an event without a date.
We asked people to row, volunteer, bake, donate, sell raffle lines, give up family weekends, take time off work, and believe in something that might happen on a Saturday, a Sunday, or some other day entirely. Looking back now, we keep thinking: THE ABSOLUTE NECK OF US!
We were fundraising for an event we could not even tell people when we were holding. When you think about it, it had all the hallmarks of a Ponzi scheme. And yet, people believed in it. They believed in us, in the row, and in the reason behind it all.
Waiting for the Atlantic
In the final week of July, our eyes were fixed firmly on Saturday, August 1st, and Sunday, August 2nd. Charts were checked, forecasts were studied, tides were examined, and messages flew back and forth between the members of our safety and planning team. Then someone used the word “giddy” to describe the forecast. Giddy! A word most of us had not heard since some impatient teacher used it about us on our First Year school report.
Still, nothing was certain. True to form, the planning was meticulous. People arranged time off work. Others missed family weekends away. Members baked for a Landing Party that might never take place. Every stop was pulled out, even though the final decision would not be made until early on Saturday morning.
That Friday night, we all went to bed early. It felt like Christmas Eve, only with tide charts. The tension was palpable. Nerves were frayed, hearts were pumping, and family and friends kept asking, “Well, is it happening or not?” We could not answer them. All we could do was wait.
Then, on Saturday morning, the call came. And come it did, with bells on. Even writing those words now gives us butterflies in the bellhouse.
Looping the Loop was on!
And Away They Went
From that moment, the day ticked and tocked like clockwork. We are now firmly convinced that our safety team could organise weddings as a sideline.
The atmosphere on the slip at Kilkee was something else. There were hugs, nerves, last-minute checks, and a buzz that seemed to hum through everyone gathered there. Then the first crew pushed away from the shore, and the journey we had talked about for months was suddenly real.
Along the route, live updates came in from every direction as we tried to keep up with the boats, the crews, and one another. Thanks be to God for Google Maps, although somebody might gently tell the locals that not everyone is local. We found the Bridges of Ross largely because of the stream of traffic heading towards it. The buzz there was electric.
Then Team 3 took over, rounding Loop Head like bosses before making their way towards Kilbaha, where the energy seemed to make the water fizz. Yes, we know we keep using the word “energy”, but honestly, no other word will do. It was simply energy. Pure, joyful, fizzing energy. People milled around Keating’s, watching and waiting. Then the flotilla rounded the pier, and the cheers went up. Eyes leaked.
The Final Leg
The final crew set off from Kilbaha with little Pip on board. Our club loves its dogs, and there was no chance an event this important was happening without our little queen. On they went towards beautiful Carrigaholt, where the energy was rapidly becoming, dare we say it, tsunami-inducing.
Honestly, is there any more heady combination than the smell of a smoking barbecue, the feeling of a bank holiday weekend, the sun shining, the tunes playing, and a flotilla appearing on the water in the distance? Éalú. The Five Pilots. Kildysart Currachs. The kayakers. The safety boats. All of them moving towards the shore. Ah, wow. Remember that leaky-eye syndrome? By then, every second person seemed to have caught it. As the sun went down over Carrigaholt some hours later, our hearts were warmer than they had ever been.
More Than a Row
As conversations unfolded throughout the evening, something else became apparent. There were accents from all over the country among us. Many of the people involved have lived here for only a relatively short time. Many had never met one another before Loop Head Rowing Club was established. Yet here we all were. People who had known one another for decades stood alongside people who had met only months before. Rowers, bakers, musicians, safety crews, fundraisers, cooks, drivers, supporters, local businesses, neighbouring clubs, and friends all moved together towards the same goal.
If this is not one of the finest examples of what human beings can achieve when they bring only their good energy, then we do not know what is. The entire event felt like one gigantic shoal of feel-good fish, moving in sync towards the light. Sometimes there was direction. Sometimes none was needed. Everyone simply knew where we were going, and everyone helped us get there. We could go on and on. And, to be fair, we probably will.
A Thousand Scór of Yoyos
For now, however, we are doing our sums and ensuring that every cent is accounted for. The raffle will follow once we number-crunch. It is a juicy job, so bear with us while we work through the final figures. There is one thing we can tell you already. At the beginning of the year, when this crazy journey was first suggested, we asked ourselves what might be a fair and achievable fundraising target. At a committee meeting, a few people quietly mumbled, “€20,000.” There were a few tentative nods. Then someone said it again, this time with a little more gusto. Why not aim high? Go large or go home. We could try for the thousand scór of yoyos. Well, several months later, we can now tell you this: We will reach that thousand scór of yoyos. Yes, we will. Yes, we can. Yes, we have. Watch this space for the final figure in the coming days.
YOWSA!
The What & The Why
The Challenge
Looping the Loop is a major open-water rowing challenge being organised by Loop Head Rowing Club. We will know the exact date about 3-5 days in advance.
The plan is to row around the Loop Head peninsula, starting out on the Atlantic side at Kilkee, rounding the headland beneath the lighthouse, and then pushing up along the Shannon Estuary to Carrigaholt.
This is not flat-water rowing. Crews will face Atlantic swell, shifting winds, and powerful tidal flows. It is a serious undertaking involving Atlantic conditions and strong tides. This is the Wild Atlantic Way and the clue is in the name!
The event is weather dependent. The Atlantic decides when it happens but the planning team are experts in reading charts and forecasts and will be taking no chances. We are aiming for a date in July but we keep reminding ourselves that “The Atlantic decides”. We are very much a club that is focused on safety and that is our priority.
There has been extensive planning and safety preparation, including route planning, safety boats, and protocols. It is ongoing and intense.
A crew from Kilrush’s Seol Sionna Sailing & Rowing Club will also take part in their St Ayle’s Skiff “Éalú”. So too will the rowers of West Clare Currachs, highlighting strong collaboration between local clubs.
Why We’re Doing It
The idea came from Marty Fennell, inspired by the parallels between the unpredictability of the sea and living with MS. Marty is a very active member of Loop Head Rowing Club. Marty lives with MS and is passionate about raising awareness in a way that feels real and honest. He often reminds people that no two days are the same, and no two experiences of MS are alike. Just because someone looks well does not always mean they are feeling well, and that is why he values understanding, open conversation, and simply being heard.
Over 10,000 people in Ireland are living with MS. In Co. Clare, 205 people are known to MS Ireland, although the true number is likely higher, as not everyone has yet made contact.
MS is a lifelong condition affecting the central nervous system. MS Ireland provides vital support, programmes, and advocacy to those affected, and their families, including counselling, physio, and community outreach.
Funds raised by our event will primarily support services in Co. Clare, while also contributing to the wider Mid West Region, including Limerick and Tipperary North.
Donations can be made via iDonate or through club members who will be fundraising too for a range of prizes.
About MS Ireland
MS Ireland is the national organisation providing information, vital services, and to the MS community. They offer a wide range of specialised services and resources at national, regional, and local levels. Services include: Regsupportional Community Worker programmes for one-to-one support, physiotherapy, symptom management courses, newly diagnosed sessions, and the MS Information Line—one of the first services accessed in the time leading up to or following a diagnosis. They also operate the only national respite and therapy centre for people with MS in Ireland.
More than two-thirds of the 10,000 people living with MS in Ireland access these resources. Everyone affected by the condition relies on MS Ireland to advocate on their behalf on issues that impact their quality of life.
MS Ireland provide a range of services throughout Ireland in their 10 regional areas.
The team in the Mid-West cover counties Clare, Limerick and Tipperary North. They provide a range of services and activities to people with MS, their families, health professionals and others interested in or concerned about MS. Services are provided by professionally trained staff.
In the Mid West region, they also have voluntary Branches offering local support and contact.
Telephone No: (061) 303802
Email: midwest@ms-society.ie
Make an Impact Today.
Make an Impact Today.
Scan the QR code or click this link to go to our iDonate page. It’s open until September 1st, 2026!
Prefer to donate in cash? You still can!
There are lots of ways to support our Looping the Loop fundraiser.
Of course, you can make a donation through iDonate, but if you'd like to get even more involved, we do have a few lines left which you can buy from one of our members.
Every contribution, no matter how big or small, brings us one step closer to our goal.
To find out more, simply get in touch with us through our social media channels or email us at hello@loopheadrowing.club.
Thank You to Our Supporters
To everyone who has sponsored a prize, thank you.
Your generosity and encouragement mean the world to us. Every gesture and every conversation helps us move closer to our goal of supporting people living with multiple sclerosis.
We couldn't do this without you, and we are truly grateful to have such incredible support behind us. Maith sibhse!
Prizes on Offer from our Buy a Line Card
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LUXURY HAMPER
Ireland's first zero energy emissions distillery, Ahascragh Distillery combines traditional craftsmanship with cutting edge sustainability to produce exceptional Irish whiskey and gin. Located in the beautifully restored Old Mill in County Galway, the distillery is committed to creating premium spirits using renewable energy and time honoured distilling methods. With a strong focus on quality, innovation, and environmental responsibility, Ahascragh Distillery is quickly establishing itself as one of Ireland's most exciting new craft distilleries.
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BLUEFIN SUP STUFF
1 Hi-Drate Water Bottle
1 Releash Quick Release Waist Belt
1 Dry Tide Bag
WYKYK and so, you may not need us to tell you all this but hey- this is a haul!
Bluefin SUP is an award-winning, family-run UK company, in the biz of designing premium inflatable paddleboards and watersports equipment for adventurers of all ages and abilities. Renowned for quality, innovation, and durability, Bluefin's boards are built to inspire confidence on the water, whether you're exploring the coastline, paddling inland lakes, or discovering somewhere new. Their commitment to making paddleboarding accessible has made them one of the UK's and Europe's leading SUP brands. We feel seen!
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TWO WESTERN LOOP PASSES
Each pass includes admission to three of County Clare's most iconic attractions:
Loop Head Lighthouse Experience
Vandeleur Walled Garden & Visitor Centre
Cliffs of Moher Experience
Discover dramatic coastal scenery, beautiful historic gardens, and one of the world's most spectacular natural landmarks with this fantastic visitor package.
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€50 VOUCHER
A much loved family business in the heart of Kilkee, Hickie's Victuallers has been serving the local community and visitors alike for generations. Renowned for its quality meats, fresh local produce, homemade specialities, and friendly service, Hickie's has built a reputation for excellence and traditional craftsmanship. Whether you're planning a barbecue, a family gathering, or simply looking for the finest local ingredients, Hickie's is a true Kilkee institution where quality always comes first.
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TWO PREMIUM BOTTLES OF J.J. CORRY IRISH WHISKEY
Nestled in the heart of West Clare, J.J. Corry is an award winning independent Irish whiskey bonder, breathing new life into one of Ireland's oldest whiskey traditions. By carefully sourcing, maturing, and blending exceptional Irish whiskeys, the company has gained international recognition for producing premium spirits of outstanding character and quality. A true West Clare success story, J.J. Corry celebrates Irish heritage, craftsmanship, and the timeless art of whiskey making.
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ONE €90 DINING VOUCHER
Located at the tip of the Loop Head Peninsula, Keating's is a much-loved pub and restaurant offering delicious food, a warm welcome, and stunning views of the water. It's the perfect place to relax after exploring Loop Head Lighthouse or the nearby coastline.
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ONE DAY'S E-BIKE HIRE FOR TWO PEOPLE
Discover the breathtaking beauty of the Loop Head Peninsula on two wheels with Loop Head E-Bikes. Offering high quality electric bike hire for all abilities, they make it easy to explore the Wild Atlantic Way at your own pace. Cruise along quiet coastal roads, discover hidden beaches, visit the iconic Loop Head Lighthouse, and soak up spectacular Atlantic views, all without the effort of a traditional bike. Whether you're looking for a leisurely day out or an unforgettable adventure, an e-bike is a fun, relaxing, and environmentally friendly way to experience one of Ireland's most beautiful and unspoilt landscapes.
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4 WEEKS OF QUIGONG CLASSES
Known for her beautiful artwork inspired by the Wild Atlantic Way, Marijke Jordens is also a passionate and experienced Qigong teacher. Through her welcoming classes, available online and with weekly in person sessions in Ennis, she helps people of all ages improve their wellbeing through gentle movement, mindful breathing, and relaxation. Whether you're completely new to Qigong or looking to deepen your practice, her classes offer a wonderful opportunity to slow down, restore balance, and reconnect with both body and mind.
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TWO €50 DINING VOUCHERS
A family-run restaurant in the heart of Kilkee, Naughton's is renowned for its warm hospitality, fresh local seafood, perfectly cooked steaks, and welcoming atmosphere. Whether it's a special occasion or a relaxed evening out, it's one of West Clare's favourite dining destinations.
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A GUIDED SEA KAYAK TOUR OF KILKEE BAY FOR TWO (Cost €50pp)
Based in the heart of Kilkee on the Wild Atlantic Way, Nevsail Watersports is one of Ireland's leading outdoor adventure providers. Offering a wide range of activities, including surfing, kayaking, stand up paddleboarding, coasteering, rock climbing, and guided sea adventures, Nevsail has been helping people experience the spectacular West Clare coastline for over 30 years. Whether you're a complete beginner or a seasoned adventurer, their experienced instructors and passion for the outdoors ensure an unforgettable experience on land and sea.
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TWO PLACES ON A KIDS' DAILY SUMMER CAMP (Cost €30pp)
Nevsail's Kids' Summer Camps offer the perfect blend of adventure, fun, and learning in a safe and supportive environment. Running in both Kilkee and Limerick, the camps introduce children to an exciting range of watersports and outdoor activities, including kayaking, surfing, stand up paddleboarding, sailing, coasteering, beach games, and much more. Led by fully qualified instructors, the camps help young adventurers build confidence, learn new skills, make friends, and, most importantly, have an unforgettable summer.
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ÓIR TONICS LUXURY HAMPER
Rooted in the natural beauty of County Clare, Óir Tonics creates award winning wellness products inspired by the healing properties of traditional Irish sea moss. Their signature Moss Boss range combines sustainably harvested Irish sea moss with carefully selected wholefood ingredients to support everyday wellbeing, gut health, and immunity. With a production facility in Ennis and the beautiful Óir House café and shop in Ballyvaughan, Óir Tonics has become a leading name in natural Irish wellness, blending tradition, sustainability, and innovation in every product.
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BOTTLE OF WINE
Based in Galway, Professional Accounting Solutions (PAS Ltd) provides a comprehensive range of accountancy, taxation, payroll, and business advisory services to individuals, sole traders, and businesses across Ireland. Combining professional expertise with a personal approach, their experienced team is dedicated to helping clients navigate every stage of their financial journey, from start up to growth, with practical advice, trusted support, and tailored solutions.
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TWO RETURN TRIP VOUCHERS
Experience one of Ireland's most scenic ferry journeys. The Shannon Ferry links County Clare and County Kerry with a relaxing 20 minute crossing across the magnificent Shannon Estuary, offering spectacular coastal views and a wonderful start to any Wild Atlantic Way adventure.
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VOUCHER- WASH, CUT & BLOW DRY
Whether you're looking for a fresh new style, a trim, a beautiful colour transformation, or the perfect up do for a special occasion, The Salon, Hairdressing & Beauty in the heart of Kilrush offers a warm welcome and professional service. With experienced stylists dedicated to helping every client look and feel their very best, it's the perfect place to relax, unwind, and leave feeling refreshed and confident.
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€100 DINING VOUCHER
Enjoy a taste of luxury at one of County Clare's finest coastal destinations. Set against the stunning backdrop of Doughmore Bay on the Wild Atlantic Way, Trump International Golf Links & Hotel Ireland is renowned for its exceptional hospitality, elegant surroundings, and award winning dining. Whether you're stopping in for a relaxed lunch, an evening meal, or simply a drink while taking in the spectacular Atlantic views, the resort's bar and restaurant offer an unforgettable dining experience showcasing the very best of local and seasonal produce.
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FAMILY PASS FOR 5
Make a splash at Ireland's largest inflatable aqua park on beautiful Lough Derg. West Lake Aqua Park is packed with slides, climbing walls, balance challenges, and plenty of laughs. It's an unforgettable family day out for all ages.
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"Tunes, Tales & Pints" (Glass Edition)- UNIQUE ART WORK
Inspired by the culture, landscape, and stories of Ireland's west coast, Wild Atlantic Works creates distinctive handcrafted artwork that celebrates life along the Wild Atlantic Way. Blending original illustrations with reclaimed materials, each piece is thoughtfully designed and individually finished, making every artwork truly unique. Their creations beautifully capture the character, heritage, and charm of the places and traditions that make the west of Ireland so special.
Sponsors Are Welcome!
Sponsors Are Welcome!
Partner With The Challenge
Looping the Loop is more than an endurance row. It is a powerful community-driven challenge along one of Ireland’s most dramatic coastlines, raising funds and awareness for Multiple Sclerosis Ireland. We are inviting businesses to become part of the journey through sponsorship and support. By partnering with the event, sponsors will align themselves with resilience, community spirit, local pride, and a unique Atlantic adventure that will capture attention across Clare and beyond.
If you would like to get involved, please contact us via email, or DM/PM us on Instagram or Facebook.
Frequently Asked Questions
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Looping the Loop is planned for a suitable weather window in July or August 2026. Because this is a serious open-water Atlantic row around Loop Head, conditions must be right before any launch can take place.
Safety comes first at all times. Wind, swell, tides, visibility, and sea state will all play a role in determining the final date.
In simple terms: the Atlantic decides.
Rest assured though, the challenge will go ahead. Updates will be shared regularly across our website and social media channels as conditions develop.
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Unlike a land-based event, this challenge depends entirely on sea and weather conditions along one of Ireland’s most exposed coastlines.
The route involves Atlantic waters around Loop Head before entering the tidal Shannon Estuary, so flexibility is essential for the safety of all participants and support crews.
Rather than forcing the row into unsuitable conditions, we are working within a planned weather window to ensure the safest possible opportunity for the challenge to take place.
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Yes. This is a demanding endurance challenge requiring careful preparation, experienced crews, support planning, and close monitoring of Atlantic conditions.
The route involves open water, changing tides, swell, wind exposure, and long-distance rowing along a rugged coastline.
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Yes. A community landing event is planned in Carrigaholt to welcome the crews home following the challenge.
We hope it will be a memorable occasion filled with music, food, celebration, and community spirit.
Full details will be announced closer to the event.
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The best place to stay up-to-speed with it all is via our Facebook and Instagram. Always feel free to reach out to us!
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Due to the nature of the challenge and the safety requirements involved, participation in the row itself is limited to selected members of Loop Head Rowing Club and associated crews.
Looping the Loop is a demanding open-water Atlantic endurance challenge requiring extensive preparation, training, safety planning, and familiarity with the route and conditions.
While the row is not open to public participation, there are many other ways to get involved, including supporting the fundraiser, volunteering, attending the landing event, sponsoring the challenge, or helping us spread the word.
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Yes, where safely possible. We hope to provide updates throughout the event and encourage the public to follow the journey online and join us for the landing celebrations in Carrigaholt.
More details will be shared closer to the time.
Why donate?
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Make A Difference
Your donation helps create real, measurable change in the lives of those with MS and in the lives of their families.
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Support A Cause That’s Local
Back Grassroots Community Action. This event is driven by volunteers, local support, and people giving their time, energy, and belief to something bigger than themselves.
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How Your Donation Helps
Funds raised will provide vital services, advocacy, information, and support, strengthen services locally in Clare, while also supporting the wider Mid-West region.
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Support A Unique Atlantic Challenge
Looping the Loop is more than a row. It is endurance, teamwork, respect for the sea, and a community coming together behind something meaningful.
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Fund Grassroots Work
Support local, hands-on efforts that make a difference where it matters most.
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Inspire Others
Your generosity can motivate friends, family, and colleagues to do the same.